Curtis - Mr Bush

Importance of Visual Iconographies : An example illustrating the significance of visual iconographies can be seen in the differences between Star Trek and Star Wars within the sci-fi genre. These visual cues help audiences instantly recognize the unique worlds and thematic elements of each franchise. Role of Narrative in Genre Identification : Examples demonstrating the importance of narrative in identifying genres include comparing soap operas and sitcoms with action storylines. The way a narrative is structured greatly influences how the genre is perceived. Film Categorization (Bordwell) : Bordwell provides several ways to categorise films, including: Period or Country  Director or Star  Technical Process  Style Series  Audience Genre Usage by Audiences and Institutions   Audiences use genre in various ways: Drawing on prior knowledge to predict enjoyment of a text Comparing a text with others that share similar traits Rejecting texts from genres they typic...

  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?  The preferred reading of the 50 cent advert is that they want to promote someone famous wearing their trainers, 50 cent is a changed person regardless of him being shot nine times.  The advert might emphasise resilience, survival, and triumph.  Also that he is a famous figure that produces music that has gained a lot of recognition by fans. The preferred audience would admire 50 Cent’s success story and might associate wearing Reebok shoes with similar personal toughness, overcoming obstacles, and being a survivor. This reading would view 50 Cent as an inspirational figure who has risen above adversity.  The audience may acknowledge 50 Cent’s journey from hardship to success, but may feel conflicted about the use of his violent past as part of the branding. Viewers might appreciate the story of overcoming adversity but question the glorification of violence o...